In-Store Competitions
You could hold a competition to increase brand awareness and get press coverage. This could involve A5 flyers, stickers, cup sleeves, paper cups, or on the company's website. You could even use tear off panels (if you use double wall cups) which could be used as coupons. This would encourage people to buy more hot drinks to enable them to collect a prize.
Prizes could be free tickets to concerts, the opportunity for the winner of an art competition to have their drawings or paintings mounted on your shop's wall, or buy one get one coffee free for a year.
Persuading customers to enter a competition online would allow you to gather contact details and e-mail addresses that could be used for promotional activity in the future.View a press release here on a competition we held at a local school which involved students designing their own cups.