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Loyalty Cards

Loyalty cards can be used with great effect to create brand locality. Examples of these are Stamp cards, where the customer receives a stamp on a card for every purchase until the card is full. They will then receive their next drink free of change or get some kind of discount. The card could even be printed onto coffee cup sleeves! Some successful schemes are: The Boot's advantage card, Blockbuster's free movie card, Nando's stamp card and the Cafe Nero free drink card.

It is a good idea to attract customers back to your shop by offering discounts or  free drinks by offering a loyalty card.