Pricing
Sell your drinks at the same level or above the major national chains may actually help sales as customers will perceive that your product is better quality. It has been found that many people actually prefer visiting independent coffee shops rather than large global chains.Sometimes a cup of tea or coffee is advertised in a shop window for 50 pence! This won't do you any good, as it will make customers question the quality of the drink. So you can add value to your business as well as selling quality drinks to your customers at a competitive price.
View date collected in a recent survey from various coffee shops in Manchester. The survey can be viewed here.