Reduce your Cup Costing
The Adcup concept is to sell advertising on cups to reduce the price of printed cups. An advert on a paper cup remains in a customers view for a long time and has a high chance of being read and acted upon. For example, a local company would pay towards having your cups printed as they would get some advertising space on the cups in return.
This image above shows Cafe Moatlake's paper cups. They wanted to reduce costings by selling some of the advertising space on their cups to an estate agents nearby to them.
Adcups are a win win situation
The advertiser wins as they have highly targeted ads
The café wins as they have reduced cup cost
Advertising on cups is successful, as with this type of advertising we can advise client of where adverts will be seen, within very close geographic and demographic areas.
An advert on a paper cup, remains in a customer’s view for a long time, and has a very high chance of being read and acted up on, especially when compared to advertising in newspapers and magazines, where the consumer just turns the page.
The only limitation is finding people that want to advertise, as selling advertising space is a very difficult, the best way is for the person using the cups to target their existing customer base.
Contact Mark today to discuss this concept further.