The Cups half full for city coffee drinkers
Media Release
The cup's half full for city coffee drinkers
Coffee drinkers are being advised to choose where they get their caffeine fix carefully, following eye opening findings from industry experts The Paper Cup Company.
The Paper Cup Company, who conducted the research in a
Manchester City Centre, prints and distributes disposable paper cups for coffees, cold drinks,
vending, sampling, retail, food to go, portion containers, medical and
industrial uses.
The survey looked at coffee temperature, cost and liquid volume and the results showed a huge range of prices and some eye-opening results on the liquid volume in cups, impacting on the subsequent value for money.
19 outlets were studied in total looking at takeaway cappuccinos in different sizes.
The average price for a 12oz cup of cappuccino was £1.81 with the cheapest £1.25 and most expensive £2.05. Even bigger price range was found in the cost of a 16oz cup which ranged from £1.49 to £2.60 where as a 20oz cup showed less extremes in pricing with a range from £2.54 to £2.65.
Temperatures across all the sizes ranged from 53.2 C to 73.1 C, with the chain shops generally producing colder coffee than independently owned shops.
Full results showed: (in pounds and Celcius)
Hottest cappuccino; Donut dreams 73.1 C
Coldest Cappuccino; Greggs 53.2 C
Cheapest Cappuccino; Greggs 12oz 1.25p
Dearest Cappucino; Starbucks 20oz 2.65p
Highest volume 12oz; Moo Cow Cafe 11.54
Lowest volume 12oz; Costa Coffee 5.99
Highest volume 16oz; Moo Cow Cafe 17.17
Lowest volume 16oz; Subway 8.70oz
Best Value 12oz; Greggs and Pizza Hut 0.48 per 100cc actual volume
Worst value 12oz; Costa Coffee 1.21 per 100cc actual volume
Best value 16oz; Moo Cow Cafe 0.43 per 100cc actual volume
Worst value 16oz; Subway 0.77 per 100cc actual volume
Worst size upgrade; McDonalds increasing volume by just 0.05oz for an extra 0.30p between a 12oz and 16oz.
Heather
Potts, marketing manager for The Paper Cup Company said: 'We were most
shocked by the results on actual liquid volume in the cups. We found that some
of the shops studied used the same amount of liquid in their two largest sized
drinks.'
'When we considered this finding alongside pricing it had huge implications on value for money. One of the cheapest cups of coffee we found also contains the lowest liquid volume making it one of the lower value for money cups of coffee.'
The survey was conducted over two days and started at Moocow coffee shop on John Dalton Street and then followed Cross Street, the Arndale Centre food court and Market Street, ending at Koffee Pot in the Northern Quarter.
Heather said: 'We were primarily interested in finding out more about the types
of cups which takeaway coffee was being served in to assist with our product
portfolio and market positioning. But we
felt it was important to look at other elements at the same time.'
'The findings of the research have been incredibly valuable with relation to our paper cup products. We gained good product information and photographs of the various cups being used, whether printed, plain or labelled.'
To find out more about The Paper Cup Company and its products call 01200 449900 or visit www.thepapercupcompany.co.uk.
Issued
by: Slater PR
T: 01254 295580 F: 01254 295581 E: info@slaterpr.co.uk